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樹木由来の再生セルロース繊維 「テンセル™」「ヴェオセル™」 | アースデイ東京2022 公式サイト

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EVENT

04.23(土)04.24(日)
  • ミヤシタパーク+原宿

樹木由来の再生セルロース繊維 「テンセル™」「ヴェオセル™」

樹木由来の繊維原料テンセル™(アパレルファッション向け)やヴェオセル™(不織布やコスメ向け)ブランドの製品紹介と販売。
1投稿で1本の木を植えることができる参加型植樹キャンペーン実地予定です。

解決したい社会的問題

地球温暖化問題に対して、繊維製品の原材料が環境に与える影響、作られ方や起源を明らかにすることで、個人による正しい選択が変化をもたらせることを知ってほしい。

提案したいアクション

ファッションアイテムや雑貨などを購入するときに、食品を買うときのようにその原産地や製品ラベルをチェックしてその素材の背景を意識すること。

アクションを通して伝えたいこと

「栄える」探しより、自分にも地球にも心地いいものを見つけることはそんなに難しいことではない。

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